The Thank You Economy – Gary Vaynerchuck
If you’re doing, or hoping to do, anything that has customers, readers, viewers, or patrons, you had better be dedicating some cycles to Gary Vee. His content is everywhere, on every medium, and it’s all solid gold. After years of watching his youtube videos, listening to his podcasts, and following him intently on Instagram, Twitter and Facebook, I’m finally getting to reading one of his books (others are here, here, here, here, and wine).
If this were 1923, this book would have been called “Why Radio Is Going to Change the Game” . . .
If it were 1995, it would be “Why Amazon Is Going to Take Over the Retailing World” . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.